BRANDAID PROJECT

BRANDAID PROJECT
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Richard Peters & Tony Pigott

Brandaid is a global initiative, committed to closing the market divide by helping micro enterprises from developing countries gain exposure, and experience free trade.

Brandaid Project alone or in partnerships identifies artisan product marketing opportunities (sales channels can include: retail, art gallery, special exhibits or events, e-commerce). It creates a brand name, workmark and positioning then works with the communities, Masters and outside designers to develop a collection. The collection is then marketed through the appropriate sales channel.